Each entry must be submitted into one retail channel along with the appropriate activation tactic. Entries will be grouped and judged according to these selections.

Retail channels include:

  • Consumer Electronics Stores
  • Convenience Stores
  • Dollar Stores
  • Drug Stores
  • Home Centers/Hardware Stores
  • Mass Merchants (e.g., Meijer, Target, Walmart)
  • Liquor Stores
  • Office Supply
  • Pet Stores
  • Specialty  (e.g., Department Stores, Salons, Footwear)
  • Sporting Goods
  • Supermarket/Grocery Stores
  • Warehouse (e.g., BJ’s, Costco, Sam’s Club)


If you have any questions, contact Peggy Milbrandt at (773) 992-4412 or visit our contact page.