Retail Channels

Each entry must be submitted into one retail channel along with the appropriate activation tactic. Entries will be grouped and judged according to these selections.

Retail channels include:

  • Club/Warehouse (e.g., BJ’s, Costco, Sam’s Club)
  • Consumer Electronics Stores
  • Convenience Stores
  • Dollar Stores
  • Drug Stores
  • Home Centers/Hardware Stores
  • Mass Merchants (e.g., Meijer, Target, Walmart)
  • Specialty (e.g., Apparel, Department Stores, Office Supply, Sporting Goods, Liquor, Pet)
  • Supermarket/Grocery Stores

Channels