The Design of the Times Awards Competition relies on the input and expertise from leading consumer product manufacturers and retail executives to choose the best in-store and digital solutions of the year. If you work for a consumer product manufacturer or a retailer organization, we invite you to participate as a Design of the Times judge. Learn more and sign up today.
Judging happens in two phases. Round 1 - Determines the finalist entries (Bronze, Silver and Gold winners). Round 2 - During the second phase, judges get a chance to view the actual entry in the Design of the Times Gallery to determine the Platinum and Best of the Times honors.
Before each round, the judges are reminded of the established criteria, including how well each entry achieved its objective and how well it executed the 4Cs of Effective In-Store and Digital Activation that make up the basis for scoring the entire competition:
- Command attention
- Connect with the shopper
- Convey information
- Close the sale