The Judging Process

Who are the Judges?

The Design of the Times Awards competition relies on the input and expertise of leading consumer goods, agency and retail executives to choose the best in-store and digital solutions of the year.

If you work for an agency, consumer goods manufacturer or a retailer, we invite you to participate as a Design of the Times judge.  

The Judging Process

Judging happens in two phases: Round 1 - Determines the finalist entries (Bronze, Silver and Gold winners). Round 2 -  judges will review the finalists in each of the award categories to determine the best the Platinum in each category and Best of the Times honors.

Before each round, the judges are reminded of the established criteria, including how well each entry achieved its objective and how well it executed the 4Cs of Effective In-Store and Digital Activation that make up the basis for scoring the entire competition.