Need a better understanding of the 4C's criteria on which the Design of the Times is based? Spend a few minutes listening to this pre-recorded webinar that explains in detail the concept behind this useful framework for examining the effectiveness of in-store activations. Hear directly from Rich Butwinick, president of MarketingLab, how to define the 4C's of effective in-store activation:

  • Command attention

  • Connect with the shopper

  • Convey information

  • Close the sale